Introducing Welsh singer-songwriter and producer Chloé Davis aka TWST whose cutting-edge and incredibly infectious sound will get you hooked at first listen. Following the release of her first two singles "Girl On TV" and "Always", she has just shared the music video to her third single "Sad Girls Club But U Gotta Be Cute". Speaking on the track she says:
“Sad girls started off as a kinda sad boy parody and I was really intrigued by the whole concept of performative sadness online and the phenomenon of sadness as an aesthetic. It has a sense of self-awareness and irony though, so it’s kinda taking back the narrative. A lot of music has been straight white guys fetishizing sad girls. So it’s as much as me taking the piss and being ironic as it is me being honest and well…sad. It’s serious and playful, ironic and post-ironic, awkward yet aspirational.”
Check out the video to "Sad Girls Club But U Gotta Be Cute" which was directed by twst herself along with Sam Kinsella below:
To hear more from TWST, be sure to follow her on SoundCloud, Facebook, and Twitter.