· NEW ARTIST DISCOVERY,INTRODUCING,NEW VIDEO RELEASE,HUMANHUMAN DISCOVERY
Introducing LA-based Japanese alt/pop singer/songwriter MASUMI who recently unveiled the powerful music video to her gorgeous new single 'Run Baby, Run'. Inspired by a dark time in her life. The song aims to awaken the warrior within each of us to overcome the fear and empower our authentic selves. Speaking on the track, she explains:
‘In 2016, I received a life changing offer to be managed by a prestigious management team in Tokyo, Japan. I decided to walk away from this career-defining moment and chose to remain in the states to explore possibilities that were more aligned with the artist I wanted to grow into. But that brought a long depression and self doubt. I was confused if I made the right choice. A stranger popped in my life during that time and left me a message to “live with urgency” because “time is running out”. It was my 2nd awakening since the earthquake’.
Directed by film-maker Loic Zimmermann (Ghost in the Shell, Guardians of the Galaxy, Harry Potter, True Grit..), the video for 'Run Baby, Run' can be seen below: